Branding tells the customers who the company is, what it has to offer, and what makes it stand out from the competitors. It is a necessary practice that allows different brands to stand their ground in a crowded, competitive environment. Effective branding can be a difference between thriving on the market and perishing without a trace.

Elements of branding

There are various elements to branding. They can be defined as building blocks from which the brand identity and perception are constructed. Some of the most representative elements of branding consist of logo, color palette, imagery, and fonts.

Logo

Logo is something that every brand needs to make themselves known to the public. It is an easy to recognize image that represents the brand and conveys its personality. Logo is usually the first point of contact between the company and the customer. It’s what the consumer learns to associate the brand with and uses to conjure memories about the products and services when seen again.

Color palette

Color palette is an important element of branding, crucial in building its identity. It helps create associations on an even bigger scale than a logo. The significance of a color palette can be proven by the fact that a lot of top-tier companies decided to trademark their signature colors.

Imagery

Imagery consists of all images used in the brand’s marketing and advertising. It is the totality of photos, stock images, and graphics on the company’s website and other assets used by the brand.

Fonts

Fonts used by a brand are also a very important element of branding. They should be carefully selected in order to convey the brand’s personality in the best way possible. It is crucial to be consistent – the company should stick to the previously chosen fonts in their logo, website, as well as the email template.

How does the use of specially designed boxes affect the brand’s image and sales?

Packaging is an incredibly important marketing tool, which can greatly affect the brand’s image and sales. Since it is the thing the customers see first, it has the power not only to draw their eye, but also to convince them to make a purchase. Good packaging should contain the most important elements of branding, convey the brands’ values, and make the product stand out from the competition. In order to attract the attention of premium customers, the company should use specially designed luxury rigid boxes that follow current trends. Magnetic closure boxes are a great choice, especially for the brands that want to compel the buyers to record the unpacking of the merchandise and share the videos on social media platforms. These so-called unboxing videos increase the brand’s exposure, make it appear more trustworthy, and affect its sales.

What makes magnetic closure boxes a great marketing tool?

Magnetic closure boxes can greatly affect the brand’s image and lead to a significant boost in sales. They are very convenient and comfortable to use, plus, due to their sturdiness and the implementation of the fitted cardboard or PVC inserts, they can effectively protect the product from damage and changes of the temperature. Magnetic closure boxes are fully customizable and can be tailored to the individual needs of the customer. Because of a wide range of configuration options they are a perfect choice for even the most demanding patrons. One of the biggest advantages of the magnetic closure boxes, however, is their stylish look, which elevates the merchandise and makes it more luxurious and appealing to the customers.